The point of any sponsorship program is for the athletes representing a brand to be a “force multiplier” in the marketplace. Those athletes represent their sponsor in such a way that encourages consumers to purchase their sponsor’s products. In exchange, they receive support from the company, in the form of discounts on product and, in some cases, free product and promotional items, to help them represent the brand in the best way possible.

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Positive representation may come in the form of extraordinary results on the track, being the type of rider, or team, at the local track that helps-out new and up & coming riders, or a bunch of other ways that drive sales. At its foundation, sponsorship is a “business” relationship, but it’s also a lot of fun when it’s done right. The Team programs ensure it’s “done right,” for all concerned.

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We have two programs that get things moving: a Velocity co-sponsorship for a group of five or more, and one for qualifying individuals. The programs are an important part of our plan to reach deeper into local and regional programs and support riders who are ready to put the work in to achieve great results, and represent a quality brand to their local and regional BMX Racing community. 

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